Built for peak seasonal demand

Black Friday is when parents and gift-givers are actively looking for cozy winter essentials and thoughtful gifts for the season ahead.

Easy to combine across products

Cozy knitwear, bath time play, and learning toys - the kind of gifts and everyday essentials families are looking for this season.

Strong discount and add-on potential

Practical, giftable, and visually appealing - exactly what shoppers are looking for when they plan their Black Friday gifting and everyday essentials.

In-store presentation

Highlight Black Friday with a Mushie Floor Display

A floor display gives the Black Friday campaign a clear in-store presence and makes it easier for customers to discover products across the Mushie assortment during peak shopping traffic.

Display advantages

Make the Black Friday assortment easier to shop

The Mushie Floor Display can help create a stronger product presentation without requiring a large shelf setup. It works well for seasonal sales pushes, campaign areas, front-of-store inspiration, or as a dedicated feature in your shop.

• Creates a clear and attractive focal point for the Black Friday campaign.
• Makes it easier to present related products together across cozy knitwear, bath time toys, and learning toys.
• Brings Black Friday deals together in one place, making it simple for shoppers to find everything on their list.
• Helps customers discover Mushie products without needing to search through multiple shelves.
• Can be refreshed for future seasons with other Mushie products, colors, and campaign themes.
• Suitable for seasonal storytelling, gifting areas, baby sections, and high-traffic sale displays.

Product highlight

Mushie Chunky Knit Collection for Black Friday

The Chunky Knit Collection is a strong pick for the Black Friday campaign, giving customers a complete, giftable knitwear set for newborns and infants. Made from organic cotton, the sweater, pants, and beanie work together for a cozy, coordinated look through the cold months while staying breathable enough for all-year use.

Why shoppers love it this Black Friday

• 100% organic cotton, gentle on children's sensitive skin.
• Available in three soft colorways: Beige, Blush, and Light Mint.
• Designed for ages 0-9 months, sized 0-3, 3-6, and 6-9 months.
• Complete matching set: sweater, pants, and beanie sold as coordinating pieces.
• Pairs naturally with Shape Sorting Box, Whale Bath Stackers, and Wooden Dino Puzzle, all popular picks for the same newborn-to-toddler gifting season and an easy addition to any Black Friday wish list.

Available colorways

Three soft colorways for every nursery

Need help?

We are here if you have any questions

If you would like help choosing products, building your assortment, or learning more about the campaign, please feel free to reach out. We are happy to help.