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About us

Our Founders

  • FB Trading was founded in Hinnerup, Denmark in 2017 by the married couple Henrik Tøth Jensen and Annette Tøth Jensen.

  • FB Trading stands for Family Business. As a company we strive to give children the best start in life.
    Our products are designed to support children's instincts and innate needs.
    We thereby contribute to the development of safe and happy children.

Our Purpose

  • We help give children a good, safe and educational start in life.

  • We promote good everyday life for children.

  • Our children inherit the world. We owe it to them to take care of it so that they are able to carry it on.


Our Values

  • Safety through health and security.

  • Learning through experiences and play.

Well-being through equality and relationships.

  • Quality through thoroughness and innovation.

    Our Brands



Where to find our brands?

We are proud to share that we are present in 121 countries at the moment – and hopefully more countries to come…

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