 Growth & Innovation At FB Trading, we take pride in our continuous growth and commitment to providing high-quality products for babies and children. In 2019, our business really took off when we established an exclusive partnership with Mushie, a collaboration that initially focused on pacifier clips and bibs. Little did we know that this would be the start of something much bigger! Today, we proudly offer over 80 product categories, each designed with a Scandinavian touch. Year 2020 was the start of a new adventure, driven by the voices of our customers; they expressed the need for a Danish-produced pacifier that matched the highest standards of quality and safety. Fueled by this feedback, we set out to create a product that would meet these demands, and therefore, the idea for the FRIGG pacifier was born. A year later, in 2021, we launched the FRIGG pacifier, a product that has since become synonymous with comfort and innovation for families worldwide. Today, we offer 7 different pacifier designs in 40+ color shades, available with 3 different nipple types, all designed and produced 100% in Denmark. We have complete control over the entire supply chain as we produce the PP plastic parts for the pacifiers ourselves. Additionally, our pacifiers are available with both latex and medical grade silicone nipple parts, which we also manufacture locally in Denmark through our close partnerships with Almo Sil and Schnoor Plast. Denmark has no other producers of latex and silicone, so we took it upon ourselves to go the extra mile and become the first and only in the world to produce a 100% Danish-made pacifier! When we first started, FB Trading was a small team of just four dedicated individuals. Fast forward to today, and our headquarters is now full of 45 talented employees, while our global team has grown to over 100 people! We are grateful for the continued support from our customers and partners, which has allowed us to expand in this ever-evolving business. As we look to the future, we remain committed to bringing the best products to families, driven by the same passion that started this incredible journey! |
Growth & Innovation |
